The National Diamond Store is a group of independently owned jewellery stores across Canada that decided to promote their individual businesses together through a national brand.
When you shop at your local National Diamond Store you are supporting a local, family owned jewellery store that is a valuable and irreplaceable part of your local community. At each store you will be able to find unique gift ideas and customer service that is far superior to the chain-store standards.
Member stores of The National Diamond Store belong to the Canadian Jewellery Group, which has the buying power of over a hundred stores across the country. This means you get the best prices on the best choices of diamonds and other jewellery, and that’s why you are able to get a larger stone than you might have thought you could afford!